Saturday, March 15, 2008

turning lead into gold

Well, at least the Wright Group/McGraw Hill, publisher of Everyday Math, is attempting to clean up the mess they've created. On the same day the National Math Advisory Panel was busy making their report available to the public, Wright Group was introducing Pinpoint Math.

CHICAGO, March 13 /PRNewswire/ -- Wright Group/McGraw-Hill (News) has published a new math intervention curriculum, Pinpoint Math. The supplemental program, with both online and print components, was designed for students in Grades 1-7 who are one to two grade levels behind in mathematics.Pinpoint Math can be used successfully with any basal mathematics program. It incorporates the three essential elements necessary for improvement of mathematics performance among struggling students:

-- Diagnostic Assessment: Identify areas of weakness for individual students.

-- Targeted Instruction: Provides content in an individual Student Action Plan that meets the needs of the student with both print and animated tutorials.

-- Progress Monitoring: For ongoing assessment of students' advancement on individual topics in both formal and informal formats.

Districts who buy the supplemental program better be ready to fork up some serious cash. Not very good news for cash strapped districts in just about every neighborhood.

On the bright side of things, piggybacking on Everyday Math sales is definitely good news for the Wright Group. After all, they have managed to worm their way into 175,000 classrooms and still counting. That's a whole lot of potential sales generated by a whole lot of students who will require a whole lot of remediation.

Conveniently, Pinpoint Math "can be used successfully with any basal mathematics program." That way, schools can help those struggling students "who are one to two grade levels behind in mathematics."

This is edu-business at its finest. First, you sell schools a math curriculum that results in a significant population of struggling students who end up one to two grade levels behind, and then you sell them a scaffolding tool to remediate the problem you created in the first place. Remember, it's all about the children.

Nice job Wright Group/McGraw-Hill. Way to keep the stockholders happy.

Cross posted at Kitchen Table Math: the sequel

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